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Getting Started on eBay...................................................................6
The eBay Item Listing Rules ...........................................................7
The eBay Shipping Center...............................................................9
The eBay Trading Assistants Program ........................................9
Using the eBay Security and Resolution Center....................10
Increase Your eBay Profits Without Relying on eBay!..........11
Shipping eBay Items to Customers ............................................12
You Can Sell Anything on eBay - Or Can You?......................12
eBay and Customer Service..........................................................14
eBay and Drop shipping - Getting the Product to Your
Customer.............................................................................................15
eBay Business Solutions ...............................................................16
eBay Courses - Are They Worth It? ............................................17
eBay Data and Research - How Important Is It? ...................18
eBay Gift Certificates - The Gift Solution Suitable for
Everyone..............................................................................................19
eBay Scams - Steps to Take if You Have Been Defrauded..20
eBay Success - How to Price Your Items ..................................21
eBay Success - How to Price Your Items ..................................23
eBay University - What Is It All About? ....................................24
Hot Selling Items for eBay Auctions...........................................25
Hot Selling Items for eBay Auctions...........................................27
How to Avoid eBay Scams and Fraud........................................28
How to Avoid Failure on Your eBay Auctions .........................30
How to Avoid Losing to eBay Snipers ........................................32
How to Sell Expensive Items on eBay........................................33
How to Use eBay Escrow Services ..............................................35
How to Use the Promotional Tools on eBay.............................36
Resources............................................................................................37
3
Copyright © 2008 - All rights are reserved. No part of this report may be
reproduced or transmitted in any form without the written permission of the
author, except for the inclusion of brief quotations in a review.
Note: This e-book is optimized for viewing on a computer screen, but it is
organized so you can also print it out and assemble it as a book. Since the text is
optimized for screen viewing, the type is larger than that in usual printed books.
4
Disclaimer
This report has been written to provide information about eBay®. It is sold with
the understanding that the author and publisher are not engaged in rendering
eBay® services. If eBay® expert assistance is required, the services of a
competent professional should be sought. Every effort has been made to make
this report as complete and accurate as possible. However, there may be
mistakes in typography or content. Also, this report contains information on
eBay® only up to the publishing date. Therefore, this report should be used as a
guide – not as the ultimate source of enter your report's area of expertise (legal,
medical, etc.) information. The publisher doesn’t endorse the embedded links,
but does receive compensation should you purchase. The links are current at the
time of publication, but may change or disappear in the future.
The purpose of this report is to educate. The author and publisher does not
warrant that the information contained in this report is fully complete and shall not
be responsible for any errors or omissions. The author and publisher shall have
neither liability nor responsibility to any person or entity with respect to any loss
or damage caused or alleged to be caused directly or indirectly by this report.
eBay® is a registered trademark of Ebay.
5
Getting Started on eBay
You've probably heard about how much money can be made on eBay. With
dreams of quick riches and easy money, you are probably ready to jump in
with both feet - right now! The best thing you can do if you are serious about
making money with eBay, however, is to slow down. In fact, just stop for a
minute. Don't rush straight in. Take your time, and do it right.
eBay has over 100 million members. Think about that number for just a
minute or two. When you get your eBay business set up, that is how big your
customer base will be - instantly. 100 million people - 100 million people who
are just waiting for you to get set up and running so that they can throw
money at you! Well, not quite. It is true that there are over 100 million
members, but at this point, they don't know that you exist. In fact, no matter
how well you do on eBay, most of them will never know that you exist. 100
million is a very large number.
The most successful eBay sellers started out as buyers - and you should too.
This will give you a sense of how everything works. It will also show you how
things are from the buyer's side of the fence. Let's call this period of time
'consumer research.' You are literally studying how eBay works, from a
customer's point of view. You may not realize this, but this eBay buyer
experience will actually make you a much better seller - right from the very
start. Really pay attention to the customer service you receive from the buyer.
Think about how you want to be treated as a buyer, and take notes. Take your
time during this process. Interact with the sellers. Get involved in hot auctions
to see what they are like. In your spare time, start making notes about the hot
items that you see. These notes will come in handy later eBay works just like
any other business. You have to determine what people want to buy before you
can hope to be successful. There are very specific items that sell really well on
eBay - you just have to figure out what those items are. There are many
resources for finding out this information. Start with the lessons that eBay
offers to their sellers. Strongly consider attending the eBay University as well.
6
This is the next step in the process. After you have had the eBay buyer
experience, it is time to learn how to be an eBay seller.
Read all of the information eBay provides for you at the site. The information is
free and you will learn a great deal from it. Take full advantage of this - before
you start setting up your first auction or your eBay store! By reading through
all of the resources, you will avoid making numerous mistakes that so many
before you have made. This is another step towards building a successful eBay
business. Once you've made it through the learning process, you should know
everything you need to
know to get started with a
money making eBay
business of your very own.
The eBay Item Listing
Rules
Because eBay is such a
huge marketplace, with
members from all walks of
life, in almost every single
country around the world,
it is no wonder that there
are many scammers
lurking about. In order to
better protect the buyers, eBay has specific rules concerning the items that can
be auctioned off on the site. These rules must be followed, or the person
posting the item for auction can be banned from the site. Even though there
are numerous categories, items that are put up for auction really only fall into
one of four categories at eBay: Prohibited, Questionable, Potentially Infringing,
and Approved. Approved is the simplest category to define and understand. An
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approved item is any item that does not fall into one of the other three
categories. That is fairly simple, right? After the 'approved' category, however, it
starts to get a little harder to understand - with the exception of prohibited
items. A prohibited item may
not be auctioned on eBay for
any reason, under any
circumstances. Prohibited
items include alcohol, drugs,
animals, tobacco, human
remains or body parts of any
type, lottery tickets, and
governmental property. There
is quite a bit more on the list,
and that list can be viewed at
the eBay website.
Questionable items are those
that are not prohibited, but
are not necessarily infringing.
Adult material falls under the
'questionable' category. Tickets of any type may also be questionable. Law
enforcement related equipment, as well as guns, knives, and other weapons are
questionable items. Artifacts, food items, batteries, all hazardous chemicals
and materials are also on the list of questionable items. You can auction
questionable items at eBay, as long as those items meet certain conditions.
Potentially Infringing items are those that violate copyrights, trademarks, and
other legal rights. These items are almost always some type of media, such as
software, DVDs, and CDs, but the list contains other items as well, such as
counterfeit items and illegal recordings. You can find out more about
'potentially infringing' items at the eBay website as well. If you are unsure as to
which category your item falls into, you should contact eBay with this question
before setting up the auction. As a buyer, you should carefully consider the
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consequences of purchasing items that fall under one of the three categories
above. In some cases, it may be very illegal to have some of those items in your
possession - no matter how they were obtained. Before making such a
purchase, or bidding on such an item, you should find out more details about
the item in question, and then get some legal advice.
The eBay Shipping Center
eBay wants to help sellers with every aspect of their eBay business. The eBay
shipping center was created to help ensure that you get your items to your
customers in a timely manner, in the most efficient and economical way
possible. The eBay shipping center will help you print shipping labels, help you
figure shipping costs, and even help you with International shipping. Shipping
information for all of the major shipping companies, including the USPS can be
found through the shipping center. You can even purchase insurance for
packages that will be shipped by the USPS directly through the shipping
center. One of the greatest features of the eBay Shipping Center is the ability to
order free co-branded shipping boxes for USPS shipments. These boxes are
delivered to you, at no cost! This will cut a great deal of your shipping expenses
because you won't have to purchase your own boxes! There is also a great video
that will teach you how to save time and money on your shipping, and whether
you are a buyer or a seller, you can easily track your packages through the
eBay shipping center as well.
The eBay Trading Assistants Program
If you excel at eBay auctions, you might want to consider an additional source
of revenue as well. The eBay Trading Assistant Program will allow you to sell
items for other eBay members on consignment. Being successful at your own
auctions is the key to becoming a successful trading assistant for other people.
Often, newcomers simply don't know how to make their items sell. Many people
9
who are auctioning off a one time big ticket item, such as cars or real estate,
will often employ the services of an eBay Trading Assistant. Items such as
these can add up to very big commissions for serious trading assistants!
Usually, trading assistants are responsible for every aspect of the auction,
including shipping the product to the customer and collecting payment. For
high ticket items, the person who hires Trading Assistants get access to trading
assistant marketing materials which are quite helpful. In order to become an
approved trading assistant, you must have sold at least ten items in the last
ninety days, have a feedback score of at least 100 with 97% positive feedback
or higher, and your eBay account must be in good standing.
Using the eBay Security
and Resolution Center
Whether you are an eBay
buyer or a seller, problems
may arise at some point.
That is why the eBay
Security and Resolution
Center was created. Even if
you have never had a
problem on eBay, and you
don't expect to, a visit to this
eBay resource can be very enlightening, and it may even help you to protect
yourself in all of your online activities.
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If you do not receive an item that you bought from eBay, this is where it is
reported. The same is true if you sold and shipped an item and did not receive
payment for it. But there are many other ways to use the security center as
well. You can learn how to protect yourself from identity theft, how to protect
your eBay account and the eBay guidelines that are designed to make
everyone's buying and selling experience safe and enjoyable. If you are an eBay
10
seller, you will learn how to become a trusted seller, which will ultimately bring
you more profits. There is something for everyone at the eBay Security and
Resolution Center - even if you have never had a security problem at eBay.
Increase Your eBay Profits
Without Relying on eBay!
While it is possible to earn a
full time living on eBay, it is a
mistake to depend solely on
eBay for your income. You
could be using your eBay
auctions to generate a huge
amount of business for other
products and services! Many
people, however, fail to fully
utilize eBay's resources to this end.
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eBay has over 100 million members, and they gained those members by
continually running major marketing campaigns. Essentially, they do your
marketing for you. But you have to help yourself as well. The key is to drive
people to your auction page, which in turn can be used to drive traffic to your
website. You can sell many different items on your website, including items
that are up for auction at eBay! This is a fabulous way to earn income that
does not rely on eBay auctions. You can easily accept website payments with a
Paypal account, so there is no need for an expensive merchant account! You
are not allowed to include the website address of an outside website on your
auctions - you are, however, perfectly welcome to place a link to your website
on your eBay 'About Me' page. Invite your bidders and potential bidders to view
your about me page, and watch the website traffic roll in!
11
Shipping eBay Items to Customers
If you stock the products that you sell on eBay, as opposed to drop shipping,
you probably spend a great deal of time and money shipping items to your
customers. If you are a big success on eBay, this could quickly become a
problem. Organize your shipping practices before they get out of control! Keep
stamps, packing materials, and boxes on hand. You can have these items
delivered to you, which will save you a lot of time. Use large padded envelopes
instead of boxes whenever possible. These envelopes are easier to handle, and
usually cheaper to purchase. Furthermore, they often weigh just a little less
than cardboard boxes do, which will save a bit of money on the postage.
Purchase stamps and packing materials online. Not only will you save time,
you will save money as well. If you ship a lot of packages, purchasing your own
set of postage scales will increase your efficiency - the expense will more than
pay for itself. Other items you should invest in include a rubber stamp, label
printing software, a good printer, and labels. Either use a stamp for the return
label, or keep a large stock of pre-printed return labels. All you need is a plan
and a little bit of organization to successfully ship your eBay items.
You Can Sell Anything on eBay - Or Can You?
Over 100 million people are members of eBay. Through eBay, you can buy
items in almost any category that you can imagine - at great prices. You can
also sell almost anything you can imagine on eBay - people often sell items that
have absolutely no real value for very high prices. There are limits, however, to
what can be bought and sold. eBay does not allow certain items to be
auctioned through their website. Services are one type of 'item' that cannot be
auctioned - simply because it is not an item. Some seller's blatantly ignore this
however. The sell of other items is illegal, even if it isn't being sold through
eBay. eBay restricts the sale of any type of item that is considered 'illegal for
sale' in any other selling format. Illegal items such as satellite descramblers are
forbidden as well. Anything that is copyrighted - such as copies of DVDs, CDs,
12
or software - may not be sold through eBay auctions. You can, however, sell a
DVD, CD, or any software that you bought legitimately...as long as you are not
just selling a copy that you made of these types of items. eBay does not allow
the sale of 'replicas.' A replica is a knockoff version of designer items, such as
purses, dresses, shoes, or sunglasses that look identical to those that have
designer labels.
Items that are regulated by
the state or federal
government are forbidden on
eBay. These items include
alcoholic beverages,
weapons and firearms, all
tobacco products, and both
prescription and illegal
drugs. There are small
exceptions to this rule,
however. If you have a
collectable, such as a tin
that contains tobacco, you
may sell that item if the package has never been opened, and if you state the
contents of the package are not meant for consumption. There are other
conditions that must be met as well when selling these types of collectables.
Any type or breed of animal or reptile may not be sold through an eBay
auction. This includes animals that were once living, and are now stuffed and
mounted. This rule may also apply to items that are taken from endangered
species, such as Ivory. When it comes to these types of items, when in doubt,
don't. Tickets may be sold, but it is illegal to sell tickets for a higher price than
you originally paid for them. This is called ticket scalping, and it is illegal.
Lottery tickets are also banned from eBay auctions, as well as raffle tickets.
Again, if you are not sure if your item is eligible for an eBay auction, either
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don't put it up for auction, or contact eBay to get an answer one way or the
other. Don't risk breaking the law!
eBay and Customer Service
If you are running an eBay business, you may not realize that the need for
great customer service still exists - even for online auctions. When a buyer
receives quality customer service from you, they will potentially do one of two
things - or both. They will give you great feedback, and they may look for more
of your auctions in the future. If you hope to make a living from eBay, you have
to stop thinking of it as an 'auction' and start running it like a 'business.' If you
owned a brick and mortar business, how would you treat your customer while
they were standing at your counter, waiting for you to finish ringing up their
order? You would be helpful and respectful of course! You would do everything
that you could to guarantee that customers return to your establishment in the
future. You would bend over backwards to make sure that their buying
experience with you was both satisfactory and enjoyable. Why would you do
any less at the close of one of your eBay auctions? First, act quickly at the
close of your auctions. Contact the winner, and congratulate them. Describe
the item they have won and how the item will be shipped - even if this
information is already part of the description for the auction. Remind them of
their winning bid amount, and give them payment options and instructions.
Let them know when the item will be shipped.
Close your email by thanking them for participating in your auction. You might
even take this opportunity to tell them about other open auctions that you
have as well. Think of this contact with the winner as a conversation that you
are having with a customer who is standing at your counter in that imaginary
brick and mortar store. Once the payment and shipping details have been
taken care of, contact your buyer again. Let them know when the item was
shipped - the exact date and time - and when it is expected to arrive on their
end. During this contact, let them know that if they have any problems or
14
questions, that they should contact you through the eBay site. If they do
contact you in the future, make sure that you answer promptly, and that you
do all that you can to make them happy with their purchase - even if it means
issuing a refund. Yes. You should be open to issuing refunds, depending on
what the item is. Furthermore, you should issue refunds promptly. Of course,
it is reasonable to expect the buyer to return the item to you, at your expense,
before the refund is issued - but once you receive the item, issue the refund
promptly. This is just good business!
eBay and Drop shipping -
Getting the Product to Your
Customer
If you hope to own an eBay
business, and make a full time
living at it, you can easily make
that dream come true - even if
you don't have a product of
your own to sell. eBay provides
many people who want to quit
their corporate nine-to-five jobs
with a way to make a good
living, without having to put up
a lot of start up capital. This is
made possible with the help of
drop shippers. Drop shippers send merchandise to the customers of business
owners. If you have an eBay business, you are a business owner. This will
allow you to offer a wide variety of stock in your eBay store, without having the
need to warehouse all of those products! All you have to do is set up your
auction, and sell the product. You then pass the customer's information on to
the drop shipping company. The drop shipper does the rest, and they will even
use your company information, as well as your company logo if you have
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provided it to them. When the product arrives at your customer's home, they
will have no idea that your company didn't send it. The drop shipper will
package, label, and ship the products that you sell, allowing you more time to
set up even more auctions, for greater profits. You must establish a
relationship with several drop shipping companies in order to become
successful. In the beginning, most companies will require you to pay for the
items that your customers order before they are shipped. You need to fill orders
in a timely manner, so you should pay for the items with a credit card for
speedy service. Eventually, you will be able to have the drop shipper fill your
orders, and then bill you for them later. When you set up your eBay auctions,
make sure that your reserve price is set higher than the price that the drop
shipper will be charging you for the item. The idea, of course, is to earn a
profit! Depending on the item you are selling, a markup of about 10% should
be about right, but you should do some research to see if the item is selling for
a lower price in another eBay auction, or through other online sources.
By starting an eBay business using the drop shipping method, there is
essentially no financial risk involved. The product will be sold before you pay
the drop shipper for the item. This is one of the few businesses where you can
actually turn a profit before you have expenditures!
eBay Business Solutions
If starting an eBay business is
your goal, as opposed to just
auctioning a few items off for some
extra cash, you need to use the
eBay business solutions that are
available to you. Because eBay's success depends on the success of its sellers,
they strive to help you at every turn. eBay Business Solutions is the key to
starting an eBay business. eBay Stores is one of the better solutions for eBay
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business owners. An eBay store will allow you to list multiple quantities of the
same item, and allow you to keep them listed for longer time periods. eBay
Store owners also enjoy lower auction fees, and have access to advanced
merchandising tools. Eventually, you should consider upgrading to an eBay
Pro Store, which will allow you to customize your storefront with your own
brand and web address. There are many other eBay Business Solutions, such
as seller tools, the eBay solutions directory, and the merchant solution center,
but you should definitely start with your very own eBay store, followed by an
eBay Pro Store.
eBay Courses - Are They Worth
It?
There are numerous eBay courses
that are available on the Internet
today. These books and courses are
designed to help you become more
successful on eBay. Unfortunately,
not all of these courses are worth
the money that you will pay for
them. Some of them are full of what
used to be good information - when
it was relevant - and others are
simply junk information, written by
someone trying to make a quick
buck. Before you purchase any eBay
course, find out when the course
was written. If it was written in
2004, for instance, you don't want it. Even though that hasn't been very long
ago, eBay changes so fast that much of the information will not be relevant.
However, if the original issue of the course was written several years ago, but
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the course is updated each year, this will probably be a good course for you.
Again, use care when purchasing eBay courses. They can be quite helpful and
enlightening, but only if the information in them is still good. Talk to other
eBay sellers - preferably successful ones - to find out what courses are
recommended.
eBay Data and Research - How Important Is It?
eBay is a business anyway you look at it. Sure, it is a great deal of fun for both
the buyers and sellers, but when you look at it from another view point, you
will see that it is a business from the seller's point of view, the buyer's point of
view, and eBay's point of view. 40 million dollars a day travels through eBay.
Selling items on eBay successfully is an art, and eBay offers many different
forms of Data and Research to ensure that you are selling the right items, to
the right people, in the right way. Some
of the data and research is not free, but
much of it is. The available resources
include hot items by category, eBay
Pulse, merchandising calendar, sales
reports, marketplace research, buyer
behavioral report, and the eBay
solutions directory. These tools are
quite easy to use, and the information
that can be gleaned from them is
extremely valuable.
The Data and Research tools are all
accessible through your seller's
account, by clicking on the 'Advance
Selling' link. Learn to use those tools, and get your piece of that $40 million
eBay revenue each day.
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eBay Gift Certificates - The
Gift Solution Suitable for
Everyone
We all know one. There is at
least one in every family, and
one in every circle of friends.
There is even one in every
office! There is always that
one person that you know
who is absolutely impossible
to buy a gift for! These people
either have everything, or
want nothing. They don't drop
hints at all, and when asked, they simply say that they don't know, they don't
care, or they don't want anything. Well, now you can buy a gift for that person.
The solution lies in an eBay gift certificate! This will allow your loved one to
essentially buy anything that they want, in a very exciting way. eBay gift
certificates can easily be purchased through paypal, in varying amounts.
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There are things that you should point out to the gift recipient, however. For
instance, eBay gift certificates do expire. eBay gift certificates will not be
accepted for all auctions either - they can only be redeemed for those auctions
that accept Paypal as a form of payment. Other than that, your loved one
should not have any problems redeeming their eBay gift certificate!
19
eBay Scams - Steps to Take if You Have Been Defrauded
eBay is a relatively safe marketplace. Unfortunately, like most online
marketplaces, it is vulnerable to scams. eBay tries to keep instances of scams
occurring, but with more than 100 million members, and approximately $40
million moving through the site on a daily basis, this can be a little difficult.
Sometimes, scams occur. If you
have been scammed, there are
certain steps you need to follow
to report the incident, and to try
to come to a resolution. If you
paid for the item through Paypal,
the first step is to login to your
Paypal account and open up a
dispute for the payment. If you
did not pay through Paypal,
contact your credit card
company. In most cases, if you
have used one of these two cases,
you will recover your money. The
next step is to use eBay's dispute
process to report the seller. This
is specifically for items that were
not received, or items that were
significantly different than what was described in the auction. eBay also has a
purchase protection program to further protect buyers. If a settlement cannot
be reached with the buyer, the next step is to make an eBay buyer purchase
protection claim.
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20
eBay Success - How to Price Your
Items
Many new sellers don't realize how
important pricing is when it comes
to eBay auctions. Many don't even
realize that 'pricing' needs to be
done. eBay is an auction site after
all! But eBay auctions are not quite
the same as the auctions you attend
in the offline world. In fact, quite a
bit of work goes into determining
and setting prices. Essentially, there
are only three prices that can be set
for an eBay auction: the 'buy it now'
price, the reserve price, and the
starting bid price. Of these three,
the starting bid price is the only one
that is required for an eBay auction.
The reserve price and the 'buy it
now' price are optional. The starting
bid price is fairly simple - never set
it higher than $50 or so - no matter
what your item is really worth. This
low opening price will get bidders to
your auction.
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Setting low starting bid prices creates the need for a reserve price. A reserve
price is the absolute lowest price that you want to get for your item. You may
sell the item below the reserve price, but you will not be required to. In other
words, if you set your reserve price at $100, and your highest bid is only $50,
21
you do not have to sell the item to the highest bidder. You can close the
auction without any negative feedback or repercussions. Set your reserve price
at the absolute lowest price you
are willing to sell your item for.
Keep what the item is worth, as
well as what it cost you in mind.
The 'buy it now' option will allow
you to set a price, and buyers can
buy the item immediately, without
bidding, for that set price. This
option can be used for any type of
item, and it should be set to match
your reserve, give or take a few
dollars. This option is great if you
have multiple identical items to
sell. Shipping has a price, and
potential buyers take this into
consideration when they are
looking at an auction. If you can
see your way clear to offer free
shipping, you will find that people are placing more bids. Make sure that your
potential buyers realize that you are offering free shipping!
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Before setting any prices, you need to determine what the item is really worth.
The value of the item in different markets might be quite high. However, you
are selling on eBay, and it is a different world altogether! Find out the price
that similar items sold for on eBay before setting any prices. If it is a
collectable, or a high ticket item, have the item evaluated to ensure that you
aren't going to lose money!
22
eBay Success - How to Price Your Items
Many new sellers don't realize how important pricing is when it comes to eBay
auctions. Many don't even realize that 'pricing' needs to be done. eBay is an
auction site after all! But eBay auctions are not quite the same as the auctions
you attend in the offline world. In fact, quite a bit of work goes into determining
and setting prices. Essentially, there are only three prices that can be set for an
eBay auction: the 'buy it now' price, the reserve price, and the starting bid
price. Of these three, the starting bid price is the only one that is required for
an eBay auction. The reserve price and the 'buy it now' price are optional. The
starting bid price is fairly simple - never set it higher than $50 or so - no
matter what your item is really worth. This low opening price will get bidders to
your auction. Setting low starting bid prices creates the need for a reserve
price. A reserve price is the absolute lowest price that you want to get for your
item. You may sell the item below the reserve price, but you will not be
required to. In other words, if you set your reserve price at $100, and your
highest bid is only $50, you do not have to sell the item to the highest bidder.
You can close the auction without any negative feedback or repercussions. Set
your reserve price at the absolute lowest price you are willing to sell your item
for. Keep what the item is worth, as well as what it cost you in mind. The 'buy
it now' option will allow you to set a price, and buyers can buy the item
immediately, without bidding, for that set price. This option can be used for
any type of item, and it should be set to match your reserve, give or take a few
dollars. This option is great if you have multiple identical items to sell.
Shipping has a price, and potential buyers take this into consideration when
they are looking at an auction. If you can see your way clear to offer free
shipping, you will find that people are placing more bids. Make sure that your
potential buyers realize that you are offering free shipping! Before setting any
prices, you need to determine what the item is really worth. The value of the
item in different markets might be quite high. However, you are selling on
eBay, and it is a different world altogether! Find out the price that similar items
23
sold for on eBay before setting any prices. If it is a collectable, or a high ticket
item, have the item evaluated to ensure that you aren't going to lose money!
eBay University - What Is It
All About?
eBay University is the learning
program that eBay established
to help people become
successful eBay merchants.
For convenience, eBay classes
are held in many locations
throughout the United States,
and classes may also be
completed from home, using
your computer. You should
note that all of the
information you will learn
through eBay University can
be found on the website - for
free. However, understanding
that free information isn't
always easy. eBay University will teach you how to open a seller's account, how
to conduct research and create listings, how to improve listings for greater
success, how to integrate Paypal with eBay, how to monitor your auctions, and
how to complete transactions.
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24
ship your items, and much more. Both courses are reasonably priced, and well
worth the short amount of time that it takes to complete each course.
Hot Selling Items for eBay
Auctions
Many people who are trying to
start an eBay business spend a
great deal of time trying to
figure out which items sell the
best on eBay. Many of these
people have elaborate systems
for determining this
information, and many others
purchase expensive courses
that teach them how to find
this information as well. None
of that is necessary. Everything
you need to know is right in
front of you - on the eBay
website! Take a look at any
category, and you will see the
word 'hot' beside some items. These items are not marked as hot sellers
randomly - there is a method to the madness! Items only get marked as hot
when there have been more than thirty bids placed on the item. All you have to
do is wonder around the eBay website for a while to find an item that will do
well.
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However, most power sellers will agree that there is more to figuring out which
items sell best than this. In fact, they claim that it is a science. A great way to
start your search for items that will result in a successful auction in the future
25
is to do research on the auctions that were successful in the past. You can view
old listings that have completed at: http://listings.ebay.com .
A new way to determine what items sell best on eBay is 'eBay Marketplace
Research.' Marketplace Research will allow you to view important statistical
information on the buying trends at eBay. This product contains all of the data
one could possibly ever need to determine how well - or how poorly - an item
will do in an eBay auction.
There is a small fee for using
the eBay Marketplace Research
tools, however. Another tool
that will be very useful in your
quest for finding hot selling
items for your eBay auctions is
the listing of popular eBay
search terms that is found on
the site. This list can be found
at: http://popular.ebay.com/ .
This list is divided into
categories, which will make it
easier to determine how
popular your potential item
may be. Don't make the
mistake of thinking that an
item will do poorly, or that it
will do well without doing your
homework on the item first.
Some of the strangest things sell for the highest prices, while items that would
sell quickly in any other environment just sit there. Almost any eBay Power
Seller will tell you that the key to a successful auction rests in the amount of
research you put into the items you hope to sell.
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26
Hot Selling Items for eBay Auctions
Many people who are trying to start an eBay business spend a great deal of
time trying to figure out which items sell the best on eBay. Many of these
people have elaborate systems for determining this information, and many
others purchase expensive courses that teach them how to find this
information as well. None of that is necessary. Everything you need to know is
right in front of you - on the eBay website! Take a look at any category, and you
will see the word 'hot' beside some items. These items are not marked as hot
sellers randomly - there is a method to the madness! Items only get marked as
hot when there have been more than thirty bids placed on the item. All you
have to do is wonder around the eBay website for a while to find an item that
will do well.
However, most power sellers will agree that there is more to figuring out which
items sell best than this. In fact, they claim that it is a science. A great way to
start your search for items that will result in a successful auction in the future
is to do research on the auctions that were successful in the past. You can view
old listings that have completed at: http://listings.ebay.com . A new way to
determine what items sell best on eBay is 'eBay Marketplace Research.'
Marketplace Research will allow you to view important statistical information
on the buying trends at eBay. This product contains all of the data one could
possibly ever need to determine how well - or how poorly - an item will do in an
eBay auction. There is a small fee for using the eBay Marketplace Research
tools, however. Another tool that will be very useful in your quest for finding
hot selling items for your eBay auctions is the listing of popular eBay search
terms that is found on the site. This list can be found at:
http://popular.ebay.com/ . This list is divided into categories, which will make
it easier to determine how popular your potential item may be.
Don't make the mistake of thinking that an item will do poorly, or that it will do
well without doing your homework on the item first. Some of the strangest
things sell for the highest prices, while items that would sell quickly in any
other environment just sit there. Almost any eBay Power Seller will tell you that
27
the key to a successful auction rests in the amount of research you put into
the items you hope to sell.
How to Avoid eBay Scams
and Fraud
Countless people have been
scammed and defrauded on
eBay. eBay is a fun place to
bid on items and to sell items
- but you must know how to
recognize a scam, and how to
avoid them, them or you
quickly join the ranks of those
who have lost their money to
eBay scams. Of course, if you
are scammed, there are some
actions you can take the
correct the situation - but in
many cases, the scammer
does indeed get away! The
best option is to avoid being scammed. You can easily avoid many scams with
the payment method that you use - whether you are a buyer or a seller. eBay
owns Paypal, and in most cases, Paypal is the payment method you should
use. First, as a buyer, if you are scammed or less than satisfied with the item
when it arrives, you can dispute the charge easily, and demand a refund. The
seller must reply and show proof that the item was shipped, and that it arrived
in the condition that you expected, or Paypal will return your funds to your
account.
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As a seller, you can protect yourself by only accepting Paypal. This will
eliminate the chances of receiving a bad check or having the buyer dispute a
credit card charge. Instead, they must dispute the charge through paypal, and
you of course will be able to prove that you shipped the product. You cannot,
however, prove that the product arrived in the condition that was expected. In
this case, you should demand that the product be returned to you before the
refund is issued.
Another common scam that buyers use is the bidding scam. This type of scam
is run either with two separate eBay accounts - with one person in control of
both of them, or with two friends with separate eBay accounts. A very small bid
is placed on your item, using one account. This is followed by a very high bid,
from the other eBay account. Right before the bidding ends, the high bid is
cancelled or withdrawn, leaving the low bid as the winning bid. This bid can
only be avoided by setting a reserve price - the lowest bid that can be placed is
the same as the reserve price that you set. If you are an eBay seller, you can
further protect your auctions by placing a notice on your auctions page,
declaring that you have the right to back out of the sale if you suspect potential
fraud. As both a buyer and a seller, also beware of spoofed emails. These
emails appear to be from eBay. The email may claim that you need to verify
your information, and ask you to login to your eBay account, using the link
provided. If you follow that link, the site looks exactly like eBay, but it is
actually a scam to get your eBay login details, as well as your credit card
details! eBay will never ask you to do this. If you suspect a spoofed email,
report it to eBay immediately!
Don't let scammers ruin your eBay fun! Just use good common sense, and a
reasonable amount of caution, and everything should run smoothly. Report
suspicious activity to eBay, and if a deal doesn't feel right, simply back away
from it and move on to the next auction.
29
How to Avoid Failure on Your eBay Auctions
Many first time sellers have one thing in common - they fail. Many of them fail
time and time again, never understanding what is going wrong. They do hours
of research looking for the perfect
item to sell, get the auction set
up, and wait for the bidding to
begin. Hours go by and no bids
are placed. Days go by, and there
are still no bids - or there are
very low bids. Finally the auction
ends, and it turns out to be a
total failure. Considering the
huge number of sellers who run
eBay auctions, there are specific
things you must do, and specific
things you must not do if you are
to be successful. There are many
reasons why auctions fail. The
most common reason is that the
item is not in high demand. This
problem can be avoided by doing
the necessary research to
determine which items sell well,
and which items should be
avoided. This research takes a
great deal of time - but in the
end, you will find that it is time
well spent. Another reason for
eBay failure is pricing. No matter
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what your reserve price is, your opening bid price should never be more than
$50 or so. This is how you will attract potential bidders to your auction. If you
set that opening bid too high, most people won't even click the link to read the
description for your item. Another pricing problem is lack of research. Before
you set your reserve price, you must determine what the item is really worth,
and the price similar items have
sold for in past eBay auctions.
Poorly written descriptions are
another cause of failed auctions.
Poor grammar and misspelled
words drive people away. Failing to
post a picture of the item will also
keep people from visiting your
auction page. Make sure that your
description is well written. This is
essentially your 'sales copy.'
Shipping prices scare people away
from auctions if they are too high.
Find the lowest shipping prices
that you can find, and consider
paying for the shipping yourself if
it won't cut into your profits too
much. Do not charge handling
fees. Offer great 'customer service'
for all of your auctions, and ask your buyers to give you feedback. If the items
that you sell are everything that you said they would be, and you offer great
customer service, you can expect wonderful feedback - and this feedback will
help a great deal in your future auctions.
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31
How to Avoid Losing to eBay Snipers
Sniping occurs when a bid is about to end. Some yahoo rushes in and bids a
little higher than the highest bid as the clock runs out of time - winning the
bid. Sniping is against the rules at eBay, but it doesn't slow the snipers down!
In most cases, even if you report it, the sniper will get away with it, and you
will have lost the item that you wanted to win so badly. Unfortunately, in order
to avoid losing the items you want to snipers at eBay, you have to take on the
sniper mentality. You also need to snipe in a way that will not violate eBay's
rules. Snipping can be done in one of two ways. The first way is the safest, but
not necessarily the easiest. Simply keep up with the item you are bidding on.
Make a note of the date and time that the auction will end, and make sure that
you are in front of your computer and logged into the auction well before that
specific time. The objective is to either bid higher than the highest bid during
the last few seconds - which is what snipers do - or to simply make sure that
you are not outbid by a sniper. Remember that sniping is against the rules, so
you should log in about thirty or forty five minutes before the bidding ends,
and get your bid up until it is the highest bid. At that point, all you need to do
is to keep an eye out to make sure that nobody else raises the bid. If you've
been logged in for a while, this cannot be considered sniping. Using this
method, you must be aware of automatic bidders. It is very hard to bid against
people who use bidding software. That software has been designed for the
purpose of snipping, and your chances of outbidding the software manually are
very slim - which leads us to the second method of snipping - Snipping
services.
Snipping services are very easy to find online, and they are relatively
inexpensive. You can also purchase your own snipping software. If you want to
become a sniper, purchasing your own software is usually the best way to go if
you bid on a lot of items. You just set up the software, tell it which auction to
watch and what the highest price you are willing to bid is, and let it do the
32
work - just remember that it is against the rules, and while eBay seldom
enforces this rule, you will be running the risk of getting banned from eBay.
Sniping is bad if someone does it to you, but if you use it yourself to win bids,
it can be a wonderful thing. On the other hand, it may not be very ethical.
Outbidding someone is one thing, sniping is something altogether different!
How to Sell Expensive Items on
eBay
Selling expensive items on eBay is
really no different than selling low
cost items. Essentially, no matter
what you are selling, it all comes
down to how you market the item.
This doesn't mean you have to surf
around the Internet placing ads
here and there - when it comes to
eBay auctions, the marketing is all
done at the eBay website.
Basically, when you set up your
auction, you are setting up an
automated marketing campaign.
First, you must determine what
the value of your item is, in three
different ways. This will help you
determine what your reserve price
is. On eBay, the reserve price is
the lowest price that you are willing to accept for your item. First, have your
high priced item evaluated to determine what the actual market value is. Next,
research similar items from past auctions at eBay to see what price those items
sold for. Finally, determine what the value of the item is to you. With this
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information, you should be able to determine the lowest amount you are willing
to sell the item for. Set your reserve price, and then set your opening bid price
lower than $50 - no matter how high your reserve price is. This is a marketing
tactic. It will be hard to attract potential buyers to an auction for an item
selling for hundreds or thousands of dollars - but getting them to an auction
where the opening bid is only $50 is quite simple. Remember, you don't have to
sell the item to anyone who bids less than your reserve price - unless you
choose to do so at the close of the auction. This method of price setting
resembles marketing gimmicks used by offline businesses that are simply
designed to 'get customers in the door.'
Work hard on the description for your listing. Use words that really describe
your item well. Provide as many
details as possible, including
details that prove the authenticity
of collectible items. Include
pictures of the item as well. Do not
try to deceive potential buyers! If
the item has marks or scratches,
simply be honest about it, and
make sure that the pictures
convey this as well. State how the
item will be packed and shipped.
Also let potential buyers know
that shipping insurance must be
purchased as well - in case the
item is damaged once it leaves
your possession.
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For higher priced items, most eBay buyers feel more comfortable using an
escrow service. Offer this as an option in your auction, with the understanding
that the buyer must pay for the service. This protects both parties from fraud,
and it makes many buyers more open to spending the money to obtain the
34
item. eBay has partnered with an escrow service that is commonly used for
high ticket items.
How to Use eBay Escrow Services
If you buy or sell big ticket items on eBay, you need to know about the
available escrow services. An
escrow service is designed to
protect buyers and sellers from
being ripped off. The funds for
the sale go to the escrow service,
and then the seller ships the item
to the buyer. One the item has
been received, the funds are
released from the escrow service
to the seller. In some instances,
both the item and the funds go through the escrow service, and the service
makes sure that the buyer gets the item, and the seller gets the money. There
is a small fee for the service, and it is usually a fixed percentage of the sale
price. It is up to the buyer and seller to decide who will pay the fees. Often, the
fees are split between the buyer and seller. If you want to use an escrow
service, there is only one service that eBay recommends, and they back that
service up. This service is Escrow.com. Over the years, there have been many
'look-alike' escrow services, using variations of the escrow.com domain name,
but they have shown to be less than reputable companies. Make sure you use
the services of escrow.com for the greatest protection.
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35
How to Use the Promotional Tools on eBay
eBay wants you to be successful. Essentially, if their sellers are not making any
money, eBay is not making any money - or not enough money. eBay does have
one other very small source of revenue, which comes from the sellers. This
revenue is realized from the promotional tools that actually help you, as a
seller, have more successful auctions. The promotional tools on eBay are very
inexpensive. For instance,
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